Our Case Studies & Testimonials

Their success stories, their words

We’ve worked with DMOs of all sizes, helping them utilize sought-after website space to deliver relevant content to visitors, bring visitors to their partner businesses, and build their DMO budget. We’re proud to say that our program has helped connect visitors to local businesses and has directly stimulated local economies.

Case Studies

IAC Winners: Your Website CAN Look Good AND Build Revenue

Augusta CVB’s Visit Augusta site and Visit Huntington Beach’s Surf City USA website were both honored with 2017 Internet Advertising Competition (IAC) awards for outstanding
Kansas Office of Tourism & Travel Bolsters Advertisers and Revenue

In late 2014, the Kansas Office of Tourism & Travel partnered with Simpleview’s Destination Travel Network to offer advertising on the state tourism website to Kansas DMOs and
Visit Knoxville Quintuples Referrals

Already a Simpleview Customer Relationship Management (CRM) user, Visit Knoxville, Tennessee’s 2015 Destination Marketing Organization of the Year, chose to apply Destination
Tourism Vancouver Generates Impressive ROI for Restaurant Week Participants

Reaching 450,000 visitors and generating 6 million page views in January alone, DineOutVancouver.com sought to monetize the website and connect more visitors with local business
Advertising Results Exceed Expectations for Visit Mesa

Visit Mesa is the official destination marketing organization (DMO) for the city, and currently utilizes the Destination Travel Network (DTN) platform as a way to showcase members
Albuquerque CVB Increases Member Exposure with DTN

Like many destination marketing organizations (DMOs), the Albuquerque Convention and Visitors Bureau (CVB), was interested in a digital advertising platform that generated enough
South Padre Reaps and Reinvests to Advance Web Presence

The City of South Padre Island Convention & Visitors Bureau (CVB) sought to incorporate various services into its website to create a better online experience, while simultaneously
Albany County CVB Funds Mobile Site with DTN Revenue

When Albany County CVB recognized a gap in their visitor’s mobile experience, they turned to Destination Travel Network (DTN) to establish a new source of revenue to reinvest into
Member Advertising Brings Revenue to Visit Estes Park

Since investing in Distribion and an updated design, Visit Estes Park’s once periodic e-newsletters have transitioned to regular, targeted emails that drive traffic to the DMO’s
Partner-based Advertising Revenue Grows 536% Over a 6-month Period

Visit Tucson is a shining example that DMOs have something no one else can offer: website visitors with guaranteed interest in their destinations.
Visit Tampa Sees Notable Success in Partner Participation, Ad Performance, and Revenue

The VisitTampaBay.com DTN program averages over 9,400 clicks per month or approximately 100,000 clicks per year, with 1.5 million impressions per month, or 18 million per year.
Maine Tourism Association Earns $14,000 from 16 Advertisers

In less than a year, DTN connected the Maine Tourism Association with 16 advertisers earning the DMO $14,000, putting them ahead of pace for reaching their planned revenue goal.

Testimonials

“It’s much easier to manage website sales when the DMO has Simpleview as their CRM, CMS and DTN provider. Having a one-stop shop is really efficient and helpful.”

~Elise Rogers, Vice President of Development at Albuquerque

“The DTN team took the time to learn about our destination and build relationships with our partners. “They aren’t just selling advertising, but rather are an extension of our marketing efforts in promoting our partners and improving our website experience for visitors.”

~Director of Marketing, Schuyler Bull, Albany County Convention & Visitors Bureau

“Working with DTN to provide our partners with online advertising is creating a powerful benefit for our partners, plus additional income for our marketing efforts—and MBCVB staff don’t have to do a thing!”

~Katy Meador, Director of Partnership Marketing, Mobile Bay Convention & Visitors Bureau

DTN makes offering online advertising through our website look easy. There’s a lot of detailed operational aspects and attentive customer service that go into producing really effective results all around, and I feel those details and relationships are best managed through a partnership between our marketing team, DTN, and our local businesses. We’re happy not only with the revenue that DTN delivers, but that our partner businesses are happy with the results from the program

Patrick Harrison, CMO of Visit Tampa Bay

“Since the launch of our Visit Alexandria ads in early September, we’ve seen a 300% increase in average daily traffic, and 67% of all traffic is coming from their website. That increase happened immediately on the launch of the ads, and has remained consistent on average.”

~Del Ray Association, Alexandria, VA

"Moving from something that was getting done in-house into a full team managing [DTN] has really boosted digital ad sales. I feel very confident in our [DTN] team; they know our destination and our partners.”

~Lauren Hartog, Director of Online Communications for Experience Kissimmee.

“With the launch of our website, came the launch of new options and programs, so having the DTN team available to assist in educating, selling, and fulfilling these new, advanced, dynamic products was really important to our success. It has allowed us to offer customized programs for stakeholders, more flexible billing options, and more.”

~Kirby Hazelton, Stakeholder Relations & Communication Manager

“I’m so happy with the number of new [DTN] advertisers. I think it will just keep growing . . .once people see their competitors, then they start taking notice.”

~Sally McAleer, Vice President of Integrated Marketing, Travel Lane County

“A big thank you to everyone for all their work these past years. Without exception every person we’ve dealt with on your team has been prompt, professional, and simply great to work with – I say that without reservation.”

~Darren Johner, Manager, Digital Marketing & Social Media, Tourism Vancouver